After 18 years in PR, including running teams at innocent, Piccolo and Ladybird, I now work directly with growing brands that need experienced PR support without necessarily needing a traditional agency.

I work like an outsourced Head of PR: helping brands work out what’s genuinely newsworthy, shaping the stories and campaigns that will get them noticed, and then making sure those stories reach the right journalists.

Because I’ve worked both in-house and agency-side, I understand the bigger brand picture as well as the day-to-day reality of getting great coverage. And because I’m senior but independent, clients get experienced thinking and hands-on delivery without layers of account teams or unnecessary agency overheads.

Whether you need ongoing PR support, help with a launch or campaign, or simply someone to work out what your PR strategy should be, get in touch.